print design

My career started in prepress, which means I was knee-deep in print production before most designers knew what a bleed was. Magazines, books, catalogs, brochures, custom die-cut packaging, large format booth graphics, banners, and everything down to the tiniest promotional item. If it can be printed, I've probably designed it, prepped it, and ushered it all the way through to finally sitting in your hot little hands.

Relax Rehab Interactive Mailer

This custom-printed clamshell carton was designed as a self-promotional piece and featured everything you need to fully experience and execute your sojourn away from the digital. Comes complete with 5 activity cards and the items necessary to participate:

  • Hairdresser shears

  • Custom puzzle

  • Knitting Needles and yarn

  • Smoked salt

  • Tea

Layout in Adobe InDesign, photography by me

MOINKED Burger Guide

This playful package insert was designed for MOINK to travel along with their summer deliveries in time for backyard BBQ season.

Built to inspire the home cook / grill master with some truly delicious burger recipes using each of the MOINK ground meat SKUs.

Included are details on each of the meats, along with bun and topping guides and plenty of imagery to encourage customers to thaw out that meat IMMEDIATELY!

Concept, layout, design, copywriting, and photo art direction, production, and photography all by me.

Recipe development and food styling by Ashley Strickland Freeman.

vive NATURALS
Brand + packaging

A brand built from scratch for a clean, plant-based product line. Simple ingredients, simple ethos, design to match. The full system covers shampoo, conditioner, scalp cream, and serum, with a logo, product line packaging, and brochure all developed as a cohesive whole. Every touchpoint, start to finish.

The Cocoa Exchange Catalogs

Mars Corporation's Dove Chocolate Discoveries came to me with a catalog that wasn't working. Wrong proportions, inefficient on press, awkward to hold. We reworked the format from the ground up into something easier to read, more cost-effective to print, and worth actually picking up.

That company evolved into The Cocoa Exchange, where all the layout, design, press management and photo art direction, production, and photography execution was done by me.

Layout in Adobe InDesign, photography by me. Circa 2017.

Salt Life Skincare Brand

This collaborative design project involved creating a SPF product line for the familiar SALT LIFE brand. We created vibrant tube and box designs, including a custom die cut box for the SPF lip balm that would grab attention in the retail environment and accommodate the Drug Facts label requirements.

We also designed a complete sales package with everything a sales rep needs to walk into a beachside shop and close the deal. Custom folder, pricing sheets, order forms, and sales slicks designed to work together as a complete pitch package for retailers throughout Florida. Designed in Adobe InDesign and Adobe illustrator in collaboration with partner CSA studios.

ENVY ORGANICS Catalog

A catalog built to work as hard as the sales team using it. This all-natural skincare brand needed a piece that could walk prospects through ingredients, benefits, and product lines clearly and confidently. Designed top-to-bottom in Adobe InDesign, engineered to run efficiently on press and slip neatly into a standard 9-inch envelope. Form, function, and no surprises at the printer.

Makoto Dressing Sales Slick

A clean, functional bi-fold sales slick designed to introduce the brand to grocery buyers across the US. The piece folds neatly over their wholesale pricing sheet, keeping everything a retailer needs in one tidy package.

Designed in Adobe InDesign, product photography by me.